Legal

Terms of use

Last updated: October 29, 2026

Plain-English terms for using this website. If we work together, we'll sign a separate agreement and that's what will apply to the work.

Who I am

Legal Practice SEO (legalpracticeseo.com) is run by Hiren Thakkar, an independent SEO consultant based in India. I do search marketing, including SEO and AI search visibility, for US personal injury and medical malpractice law firms.

Not a law firm, not legal advice

I'm not a lawyer and this isn't a law firm. Nothing on this site is legal advice. If you're looking for a lawyer because you or someone you know was hurt, this site can't help you directly. Please contact a licensed attorney in your state.

You're responsible for making sure your own firm's marketing follows your state bar's advertising rules. I'll write with those rules in mind, but the final say on what goes on your site is yours.

No ranking guarantees

Google decides rankings, not me, and AI tools like ChatGPT decide what they say on their own. I can't promise any position, any mention in an AI answer, number of calls, or number of cases, and nothing on this site should be read as a promise of results. The Search Console screenshot and other examples show past work on other sites. Your results will be different.

Booking a call

A call is a conversation, not a contract. Neither of us is committing to anything by having one. If you book and can't make it, please cancel or reschedule through the link in your cal.com confirmation.

Anything I tell you about your site on the call is my honest opinion based on what I can see publicly. Use it however you like.

Content on this site

The writing and design on this site belong to me. You're welcome to read it, share links to it, and quote short bits with a link back. Please don't copy whole pages.

Google, Google Business Profile and Search Console are trademarks of Google LLC. I'm not connected to or endorsed by Google.

Other websites

This site links to other sites, including cal.com. I'm not responsible for what's on sites I don't control.

The site itself

I try to keep everything here accurate and up to date, but the site is provided as it is. I'm not liable for any loss from using it or relying on it, as far as the law allows.

Changes

I may update these terms now and then. The date at the top shows when they last changed.

Also see the privacy policy.